Everything Bike 6–8 September 2027 · Cologne
Be there from the start. Pre-register and be first to know when tickets and the programme drop.
New, independent, and shaped by the people who know it best.
A world-leading European bike industry needs a fair of its own — a place where the whole bike ecosystem comes together, where European value takes center stage, and where the industry meets face to face. Built by the industry, for the industry.
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an industry that stays ahead.
We lead the world in how bikes are designed, built and sold. To ensure this remains the case, the industry – with Germany as its leading market – needs its own strong European and global platform.
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a Europe on two wheels.
We are a key international industry – with a unique legacy. The future runs on two wheels, and we are the ones shaping it. That deserves a stage to match.
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a strong ecosystem.
The biking sector is expanding and has developed into a strong ecosystem comprising manufacturing, trade, services and infrastructure, for which towards tomorrow provides the ideal venue to come together.
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value made in Europe.
Development and production of bicycles and e-bikes in Europe create nearly €30 billion in value and employ more than 75,000 people. We’re proud of it — and want to build on it.
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a place built for the industry.
By the industry, for the industry: we know what the industry needs to really come together. And we believe nothing replaces meeting in person.
A trade fair that doesn't just keep pace but sets pace. I'm looking forward to it.
The industry is almost unanimously calling for a leading global trade fair to be held in what is arguably the most important cycling market: Germany. We are responding to this. With ‘towards tomorrow’, we are creating exactly the right format.
We are looking forward to the new flagship trade fair with great enthusiasm and confidence. (…) We will be there representing ZEG.
The close cooperation between the purchasing associations on an equal footing, as well as coordination with the ZIV, represent a historic opportunity for the cycling industry – and are exactly what the market is currently, and quite rightly, expecting.
I'm looking forward to meeting the whole industry at 'towards tomorrow'. For PUKY, the international nature of our customers and suppliers is particularly important.
We are delighted that a fresh start is being made with the involvement of the trade associations. For our retailers, having an overview of the range of products available in Germany, Europe and globally is crucial. (…) We're on board.
Markets are on the move in Cologne. Situated in the heart of Europe, it is a city with excellent international connections, high media visibility and a spirit of enthusiasm that is a perfect fit for an industry that itself stands for forward movement.
With towards tomorrow, Cologne is becoming a new, international hub for the cycling industry, with a profile that extends far beyond Germany. (…) I am delighted that the cycling world will be coming together in Cologne in future.